Professor Klaus Schwab
The most critical resources for any organization today are information, ideas, and talent. The Decoded Company is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are.
World Economic Forum,
Founder and Executive Chairman
Next generation management calls for next generation tools. The Decoded Company shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.
International bestselling author of 15 books,
speaker and Adjunct Professor of Management, Rotman School of Management, University of Toronto
A compelling insight into the company of the future that integrates culture and data. Through the years I’ve probably read over 1,000 business books and The Decoded Company is among the handful of the most visionary.
Host of The CEO Show and Forbes Columnist
We have the technology. We have the data. But while many companies are using analytics to improve their market share, few are using them to put their own houses in order. The insights and lessons in The Decoded Company can give our whole business model a much-needed reboot
President, Twist Image – Author,
Six Pixels of Separation & CTRL ALT Delete
WHY READ THE DECODED COMPANY
Let us ask you a deceptively simple question: What if you understood your people better than you understand your customers? What if we learned to decode the real story that is embedded in the data trail that follows our people and every project they work on? What if we put its messages to use—not to get the better of our talent but to get the best from them – to help them get into the zone; to make their jobs better, and to improve the performance of the whole organization? The answers, it turns out, are radically transformative.
Based in part on our experience building Klick into a $100m business, and on case studies from a wide range of industries, we argue that the new key to a sustainable competitive advantage is to become a Decoded Company: talent-centric, data-driven, flexible, and fast. We’ll show you how any manager in any size of organization can personalize each employee’s experience, increase emotional engagement, speed up mastery of new skills, increase the time spent “in the zone” and maximize their entire team's potential. You’ll learn about three disruptive Decoded principles that will accelerate your management practice into the 21st century.
Technology as a coach
Transform your existing technology into a coach that brings out the best in your people rather than a referee that just yells "offside!". Discover how the technologies that power Amazon, Netflix, Google, and eHarmony can be used to engage, motivate, and train your people.
Data as a sixth sense
Learn how UPS, 37signals, Bank of America, and Whole Foods give their people decision making superpowers by pairing instincts with analytics to gain a perspective that’s grounded in data but tempered by experience.
Discover the simple culture secrets that brought feedback to Salesforce.com, poured the heart into Starbucks’s rebirth, and drive Valve’s incredible $3bn in revenue.
Decoded in Action: The SenseiOS Platform
Developed based on the Decoded Company principles, SenseiOS is a family of work apps designed to engage your people while helping them to communicate, orchestrate work, and make better decisions. The SenseiOS apps operate with a shared data layer that makes them wise beyond their parts. Unlike the siloed enterprise solutions, SenseiOS maps the interactions of a team member's daily touch points, allowing work and learning to happen faster for individuals, teams, and companies.
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